Landing Page Experience score – one of Google Ads’ key quality metrics affecting CPC – sees little improvement today from manually assigning unique URLs per keyword in search campaigns.
However, this doesn’t mean you should ignore the page’s relevance to search queries.
How to Check if a Page Is Relevant to Target Keywords?
To determine whether Google recognises your page as relevant to the intended topic, follow these steps:
- Go to Google Ads → Tools → Keyword Planner.
- Select the “Start with a website” tab.
- Enter the landing page URL.
- Choose “Use only this page”.
Review the keywords Google suggests based on the page’s content.
If your target keywords are missing, Google doesn’t consider the page relevant to those queries.
What to Do If Target Keywords Are Missing?
Optimise the page to help Google and AdsBot recognise that it genuinely addresses the intended query.
What Actually Affects Quality Score Today?
📌 Topical Relevance – Add content that covers the keyword’s theme. Update headings, subheadings, and descriptions.
📌 Speed & Mobile-Friendliness – Check loading speed, mobile usability, and navigation.
📌 User Experience – Ensure the page structure is logical and clear for both users and bots.
📌 SEO Factors (structure, readability, content logic)
📌 User Behaviour (engagement, bounce rates)
While assigning unique URLs for every keyword was an effective strategy in the past, it is now largely outdated and ineffective for improving Google Ads Quality Score. Instead, focus on optimizing your landing pages for topical relevance, user experience, and technical performance.
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