Turning Clicks Into Conversions

Tag: Google Search Ads

  • Unique URLs for Each Keyword in Google Search Ads: Waste of Time or Not?

    —

    by

    Arina
    in

    Landing Page Experience score – one of Google Ads’ key quality metrics affecting CPC – sees little improvement today from manually assigning unique URLs per keyword in search campaigns. However, this doesn’t mean you should ignore the page’s relevance to search queries. How to Check if a Page Is Relevant to Target Keywords? To determine…

  • Mastering Google PPC in the UK E-Commerce Market.

    —

    by

    Arina
    in

    The UK is a leader in e-commerce in Europe, making it one of the most challenging markets to penetrate. Every niche faces its own set of complexities, ranging from unique user behaviors to intense competition. Here’s a closer look at the challenges and strategies for succeeding in the UK e-commerce market through Google PPC advertising.…